Ban co bao gio tu hoi, tai sao minh viet bai miet, SEO chuan chinh tung li, ma website chang thay len top Google? Roi mot hom, vo tinh vao Google Search Console, ban phat hien ra mot con so bi quan: "Indexed: 0". Oi gioi oi, cu nhu bi "bo quen" tren thu vien so khong lo cua Google vay. Yen tam di, ban khong co don dau. Toi cung tung "vot" nhu the day. Va hom nay, toi se chia se voi ban tat ca nhung gi minh biet ve van de "Indexed" nay, tu A den Z.

Hình minh hoạ: Okfun

Indexed la gi ma "ghe" the?

Noi mot cach de hieu, Indexed (hay con goi la "lap chi muc") la qua trinh Google "doc" va "luu tru" website cua ban vao co so du lieu cua ho. Khi mot trang duoc indexed, no moi co co hoi xuat hien trong ket qua tim kiem. Neu khong, website cua ban chang khac gi mot cai nha dep nhung bi "niem phong", chang ai vao duoc. Nghe "xau" nhi? Nhung su that la the day.

Vay tai sao Google lai "bo quen" website cua ban? Co nhieu nguyen nhan lam. Co the la do website moi xay, chua du tin nhiem. Cung co the la do ban vo tinh "chan duong" Google bot bang nhung the noindex vo toi vo ngo. Hoac nang ne nhat, la do noi dung cua ban... "nhat" qua, khong co gi moi me ca.

Khi nao thi "Indexed" tro thanh con ac mong?

Co mot so "trieu chung" de nhan biet website cua ban dang bi van de ve indexing:

Bai viet moi khong duoc index: Ban dang bai, cho mai chang thay Google vao "thu thap". Kiem tra Search Console, thay toan "Discovered - currently not indexed". Tuc la Google biet co trang do, nhung "luoi" khong muon index.
So trang index tu nhien tut giam: Hom truoc con 1000, hom sau con 500. Chac chan co van de.
Chi co trang chu duoc index: Cac trang con, bai viet con lai "bo vo". Day la dau hieu cua mot website "yeu", chua duoc Google tin tuong.

Lam sao de "cuu" website khoi "vuc tham" Indexed?

Dung lo, toi da tung trai qua va da tim ra cach "giai cuu". Day la nhung buoc co ban nhat ban nen lam ngay:

1. Kiem tra lai "the" Robots.txt va Meta Robots

Day la nguyen nhan so 1. Ban hay vao file robots.txt xem co "chan" Google bot khong. Kiem tra tung trang xem co gan the noindex nham khong. Chi can mot so nho nham lan la "an tay" ca website day.

2. Cai thien "chat luong" noi dung

Google "kho tinh" lam. No chi thich nhung noi dung "xinh dep", "chuan SEO" va "co gia tri". Bai viet cua ban co tu 1000 tu tro len khong? Co hinh anh, video minh hoa khong? Co internal link den cac bai khac khong? Neu chua, hay bo sung ngay. Noi dung "xau" la ke thu so mot cua Indexed.

3. Xay dung "he thong" Internal Link

Dung de cac trang "chec" mot minh. Hay tao ra mot "mang luoi" lien ket giua cac bai viet voi nhau. Dieu nay giup Google bot de dang "bo" tu trang nay sang trang khac, tu do tang kha nang index toan bo website. Vi du, khi ban viet ve Okfun, hay lien ket no den nhung bai viet khac cung chu de. Nho rang, internal link vua tot cho SEO, vua tot cho Indexed.

4. Gui "yeu cau" index qua Google Search Console

Day la cach "nhanh nhat". Vao Search Console, chon "URL Inspection", nhap link trang can index, roi an "Request Indexing". Tuy nhien, dung lam dung qua. Google co the "phet" day. Chi gui khi thuc su can thiet.

Indexed va "cai bay" cua nhung website "clone"

Mot dieu ban can "canh giac": Doi khi, Indexed khong phai la van de ma la "dac an" cua nhung website "clone" (sao chep). Co nhieu trang web "dao" noi dung cua ban, roi dang lai. Google co the "nham" rang trang cua ho moi la "chinh chu". Neu phat hien, hay gui "DMCA takedown" ngay. Dung de "mat con" nhe.

Neu ban da thu het moi cach ma Indexed van "dung yen", co the ban can mot "cong cu" ho tro. Co mot so dich vu "bao index" noi tieng, nhung toi khuyen ban nen can trong. Toi da tung dung thu mot so va thay hieu qua "tam tam". Nhung neu ban muon "an toan", hay tu minh lam theo cac buoc tren. "Cha an" hon "thay nang".

Loi ket: "Chien tranh" voi Indexed la "cuoc chien" dai

Indexed khong phai la "quai vat" khong the "diet". No chi la mot "thu thach" ma bat ky website nao cung phai trai qua. Quan trong la ban phai kien nhan, "dung cam" va "hoc hoi". Toi tin rang, chi can ban "thuc hanh" nhung gi toi vua chia se, website cua ban se som duoc Google "yeu thuong".

Va ban, da tung "vot" vi Indexed chua? Hay chia se "cau chuyen" cua ban duoi phan binh luan nhe. Toi rat muon nghe! 😉